Home » Well being and the Supplement Niche – An Introduction

Well being and the Supplement Niche – An Introduction

If you are not familiar with supplements, trying to purchase them can be confusing and overwhelming, because there so many different brands and products, with new ones developing all the time. Numerous currently so many goods that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to think about certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can be confusing, because depending on who you talk to, you probably very different thoughts and opinions. Many people have extreme or biased views of supplements, with individuals on one side saying everyone needs to take many different supplements and people on the other side saying all supplements are worthless. Associated with pension transfer issues, the details are somewhere in concerning. There are certainly some great supplements available, but many products essentially worthless, and others have some positive benefits, but are not worth the cost for them.

Perhaps the greatest amount of supplement confusion stems throughout the marketing tactics companies use to promote their products, specially in magazines. Many health and fitness magazines are properties of the same company as the things that are advertised on the magazine and even some of the articles are designed to promote their own brand of offerings. When I worked in supplement stores I frequently spoke with others about supplements and was interesting countless people had biased views towards or against certain brands based on which magazines they by way of.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this results are rarely presented in honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by many other studies, or they have nothing to do with the product for sale. Unfortunately, the only way to determine whether the studies and claims are legitimate is to find and read grew to become study, but great a daunting task even for folks the industry. Of course, supplement companies are well associated with that fact and they expect that people will not fact check their claims.

By quoting information from scientific studies, companies often try to make their products sound better than they actually are. Detrimental thing is both reputable and disreputable companies use this plan to help market their products. Main difference between the positive and negative companies is reputable companies put quality ingredients in their products and the labels contain accurate information. Disreputable supplement companies may have lower levels of ingredients than the label claims or their supplements will not even contain some of the listed ingredients almost all.

Companies frequently get away with making questionable claims or lying exactly how much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there offers some regulation about what information can display on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have products and are what are called “structure/function” claims.

A structure/function claim would be something like a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement helps prevent osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any deseases.” These statements are required, because government regulations say that only a drug can claim about preventing or treating diseases.

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